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Acrobat eliminates page constraints, too. Editors don't have to worry about filling an extra page when they have only seven pages of material, or to trim a page when they can easily fill nine pages. There is no need to do the laborious task of collating, folding and/or stapling and sticking on stamps. Deadlines become more elastic and more up-to-date news included. Once the newsletter has been thoroughly proofread, corrected and converted to a PDF file, it's ready to go out via e-mail without delay. Many groups, recognizing the economic and other benefits of PDF, now use Acrobat to publish at least a portion of their newsletter each month. When I first started the Ken's Korner column three years ago, receiving a PDF newsletter was a rarity. Now I get two or three dozen each month. What I recommend in my Media Workshops is that groups set up pilot programs and start using Acrobat to create PDF newsletters for a portion of their subscription list (e.g. vendors, advertisers, exchange copies for other groups and members who volunteer to forego printed copies)as a pilot program. The list can be expanded as more people, particularly new members, agree to receive their newsletters in electronic form. I realize this isn't your typical software application review -- and it isn't meant to be! It's meant to be a thought-started for groups (and individuals) who are willing to consider a new, effective and efficient means of publishing documents in the new millennium. At $249 for the full version of 4.0 ($99 for update version), Adobe Acrobat may be pricey for the casual, occasional user but it makes sense for anyone who produces a lot of documents and needs to distribute them widely via e-mail or on CDs. It also makes a great dollars and cents value for any group. I welcome comments about their experiences from groups and individuals that use Acrobat -- and from those who find fault with my reasoning and suggestions. If response warrants, I will print replies in a future column.
Copyright 2000 by Ken Fermoyle, Fermoyle Publications. Ken Fermoyle has written some 2,500 articles for publications ranging from Playboy and Popular Science to MacWeek, Microtimes & PC Laptop. Ken's Korner, a syndicated monthly column, is available free to User Groups. For information or permission to reprint this article, contact kfermoyle@earthlink.net.
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